Executive Team

Meet the team of leaders behind DigitalMojo.

Our diverse group of leaders collectively provides the technical expertise, industry knowledge, management experience and unconventional thinking that create the consistent results our partners have relied on for years.

Martin Smith

Founder, Chief Executive Officer

Martin’s entrepreneurial background includes extensive experience in the telecommunications industry and travel and leisure business. In 2005 he launched what has now become DigitalMojo. Thanks to his industry vision and leadership skills DigitalMojo is one of the fastest growing companies of its kind.

Jerry Papazian

Chief Financial Officer

Jerry has nearly 30 years of legal, financing, operating and corporate strategy experience. He served 12 years as an executive officer of a technology-based public company. He served the last five of those years as President and Chief Operating Officer. Prior to this, Mr. Papazian served as Vice President of Corporate Finance in the Investment Banking Division of Bear, Stearns & Co., Inc. in Los Angeles, where he worked on numerous debt and equity financings for both private and public companies. In addition, he was an associate attorney in the Los Angeles offices of Stroock & Stroock & Lavan. He received his B.A. in Economics from the University of Southern California in 1977, magna cum laude, and received his JD and MBA from the University of California, Los Angeles in 1981.

Dave Cadoff

Chief Revenue Officer

Before joining DigitalMojo, Dave worked at companies both large and small - from start-ups like Interwoven and Day Software to market movers like Pepsi-Cola and PricewaterhouseCoopers. Dave brings a unique blend of marketing knowledge, sales acumen and high-technology implementation experience that helps DigitalMojo leverage its proprietary platform to drive solid sales for us and our Partners.

Michael Hart

Director of Information Technology

Michael started at DigitalMojo in 2010 with over 17 years of hands-on IT experience in the automotive, defense and marketing industries. Since his arrival, he has been directly responsible for streamlining the DigitalMojo IT department leading to reduced costs and increased sales. Michael has significantly improved staff efficiency, enhanced data collection and analysis, and increased system security. He revamped the infrastructure design of two corporate offices stateside while successfully implementing a new call center overseas. Michael has become an invaluable asset to DigitalMojo improving both the overall work environment and company profitability.

Omar De La Cruz

Vice President, Contact Center

For over 15 years Omar has managed multiple high-volume contact centers nationwide for companies such as DIRECTV. He brought his unique leadership skills to DigitalMojo in early 2011 and the results have been extrordinary. After Omar implemented his innovative "High Five" training program, call center production immediately grew by 40%. Through creative incentive models, team building techniques, leadership workshops, review sessions and personal one-on-one coaching, Omar has greatly improved the call center working atmosphere resulting in higher customer satisfaction and increased sales across the board.